Branding May 17 2013

[Zǎo]: A pictogram character, refers to sun jumping out the darkness.

The idea of our school wears’ brand came from a trip to the childhood learning residence of Lu Xun in Shaoxing, Zhejiang Province. Lu Xun carved the word " Zao" on his desk as a reminder for himself after once late for class. “Zao” is always linked to the memory of our school life, from the morning greetings between students and teachers to the mom’s reminding about coming home on time.  

We shear this “Zao” as the school wear’s word with all international schools under the background of amazing Chinese culture. 

Founder of the Zao School Wear

At Beijing